What to do and see in Seoul, South Korea: The Best Shopping Tours

July 14, 2021 Darwin Bolte

Seoul is the business and cultural hub of South Korea, where skyscrapers tower over Buddhist temples. Take it all in from the N Seoul Tower, built atop a peak in Namsan Park. The teahouses and shops of Insadong give you a taste of Korean flavor, which you can further experience with a visit to the grounds and museums of Gyeongbokgung. UNESCO World Heritage Site Changdeokgung Palace is a fine example of authentic ancient architecture.
Restaurants in Seoul

1. Full Day Seoul Royal Palace Tour Including Namdaemun Market

I Love Seoul Tour - Day Tours
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Experience both historic and modern aspects of Seoul in one day! Enjoy the royal guard changing ceremony at the Gyeongbokgung Palace, take a picture at the main entrance of prestigious Cheongwadae(also known as The Blue House). Have Dolsot Bibimbap for lunch and visit Changdeokgung Palace and stop at the heart of downtown Seoul for some amazing shopping, Namdaemun Market. This tour ends at Myeongdong No Shopping center visit guaranteed.

Inclusions: Bibimbap, Tour guide, Hotel pickup in downtown Seoul only, Transport by air-conditioned vehicle

Exclusions: Beverages, Hotel Drop off (Dismissed at Myeong-dong area)

Reviewed By 317geneb

Very interesting and thought-provoking. It must be exhausting for North Korea to keep up this ruse for almost 70 years. Although Covid 19 has put a damper on the DMZ tours, our guide made the best of it. She was well prepared with tickets, directions, and instructions.

2. Let’s go K-beauty tour!

24-1 Chungmuro 1(il)-ga, Jung-gu, Seoul, South Korea Todays Friend
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K-Beauty cosmetic shopping is certainly no.1 to do in Myeongdong. But as there are so many brands and color choices, many foreigners get confused very easily. So I planned this tour to help you buy the right cosmetics in reasonable prices. I will recommend cosmetics that are the best-selling or trendiest at the moment among Koreans. Also, together I will help you choose a foundation that fits your skin tone and buy a shadow that matches your skin tone. We'll do the most successful shopping in Korea!

Inclusions: street food

Exclusions: dinner, shopping

Reviewed By Melanie S

Me and my husband went on a rainy day and met up with our guide the lovely art student Chitty. We wend to two interesting markets and looked at the Han-River. Unfortunately it was a bit rainy, (we went in December, so no surprise there!) Afterwards we saw the seafood market and an old traditional market, we had SO MUCH FUN!!!! We are usually very open to crazy foods, so we even dared to try the silkworms which are considered a nice wintertreat. Even if you are not so open minded culinariy, it is still so nice to go. The trip felt like our friend is showing us her favorite Korea Seoul spot. HIGHLY RECOMMENDED and WE WILL BOOK AGAIN!!!!

3. Full-Day Palace Tour in Seoul

Seoul City Tour
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4.7 based on 21 reviews

In the middle heart inside of Seoul, you will experience the harmony between Tradition and Modern with us. The most essential place you must visit in Korea is the main Palace 'Gyeongbok Palace'. Let's explore the inside of Gyeongbok Palace and National Folk Museum where you can get lots of history facts. As you are visiting Asia, you shouldn't miss the chance of experiencing Temple. You will notice Korean own culture melted in Jogyesa temple. After having delicious and traditional lunch, we will visit to Changdeok Palace which was added to UNESCO World Heritage in 1997. After all of these amazing exploring of History of Korea, now is the time of having fun for shopping. You can find lots of souvenirs in Insadong and you will visit to the biggest street shopping in Namdaemun.

Inclusions: Hotel pickup and drop-off, Professional guide, Lunch, Air-conditioned vehicle

Exclusions: Food and drinks, unless specified, Gratuities

Reviewed By dimarieee

Our tour guide was incredible. We really enjoyed learning and visiting this part of Korea. It was eye opening and a day I will never forget. Getting to go in the tunnel was exhilarating and definitely an amazing experience. The lunch was delicious and our tour guide even helped us make some phone calls to attend a video game competition.

4. Night Shopping Tour in Seoul

I Love Seoul Tour - Day Tours
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4.0 based on 7 reviews

Experience Seoul after dark during this guided night shopping tour. Partake in a little retail therapy in the shopping-centric neighborhoods of Insadong, Myeongdong, and Dongdaemun before sampling some of the famous street foods in Gwangjang Market, one of the biggest traditional markets in Korea. Tour concludes at Myeongdong or City Hall Station.

Inclusions: Hotel pickup in downtown Seoul only, Transport by air-conditioned coach or minivan, Local guide, Street food tasting

Exclusions: Hotel Drop-off(Dismiss at Myeongdong or City Hall station), Food and drinks, unless specified

Reviewed By 317geneb

Very interesting and thought-provoking. It must be exhausting for North Korea to keep up this ruse for almost 70 years. Although Covid 19 has put a damper on the DMZ tours, our guide made the best of it. She was well prepared with tickets, directions, and instructions.

5. Myeongdong Tour and K-POP Shopping with Traditional Lunch

Myeong-dong Station, Myeong-dong, Seoul, South Korea KFan Tours
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Meet your knowledgeable English-speaking guide in Myeongdong or choose hotel pick-up. Our friendly guides are well verse in getting the best bargains, finding hidden local treasures which are not well advertised like the Myeongdong Underground Shopping Center, guides are also able to assist in language barriers (which happens most Koreans don’t speak English), and share local customs, and insight into the shopping culture of Korea. Myeongdong is shopping at its finest, considered the best shopping in Korea, you will not find unmatched streets of beauty cosmetics, fashion, KPOP shopping and street food. No guessing which shops to find the best prices for shopping. We take you to the best shops to find KPOP items! locate KPOP products including KDrama memorabilia. Find BTS, BigBang, GOT7,Blackpink -related things like summertime bundle, season’s greetings cards, posters, message cards, name tags. This is the place to find the biggest selection of stores for Korean beauty brands.

Inclusions: Lunch, English speaking local guide, Tour escort/host

Exclusions: Gratuities, Hotel pick up is optional with extra charge in Myeongdong area only.

Reviewed By KhalafK_13

The royal palace of Seoul that known Deoksugung Place has a long history. The architecture of the place goes back to the year of 1900 or may be before !! Unlike the Korean traditional houses, the place was built on British style but in a very simplistic style. The art museum also taking place within the same palace and require separate entry ticket to visit. The tour won’t take more than an hour and it’s recommended if you staying in Seoul.

6. Best of Seoul Shopping Tour

VIP TRAVEL

Go shopping at three of Seoul’s best shopping areas with a helpful guide on this full-day coach tour. From the upscale Gangnam district to the more traditional Namdaemun Market to the popular Myeongdong district, you'll have your fill of clothes, accessories, cosmetics, shoes, housewares, electronics and more. Your guide knows each location well and can help you find the shops that are most suited to your interests and budget. Lunch is included.

Inclusions: Professional guide, Lunch, Transport by coach, Hotel pickup and drop-off

Exclusions: Gratuities

Reviewed By BalamutuBalamutas

Nancy was a super nice guide, would love to go again on a different tour with her if I had the chance. The tour was nicely planned and interesting. We visited three different locations, souvenir shops and could try local snacks. Would recommend.

7. [Private] Seoul Hypelife Van Tour

Korina Tour

Korean fashion is currently the mecca for most young people in world especially Asia. Trendy clothes with the looks that are very fashionable and neat, besides going to make others like to see it, it will also make yourself happy. Explore South Korea by joining this Seoul Hypelife Tour - with a variety of shopping places to buy these Korean style clothes and visit places that are hits among young people in Seoul. Many instagrammable places will be visited which will make you to have good photos to be uploaded to social media. Order a photo service in Seoul that will make it easier for you to take many photos. An English speaking private tour guide will guide you to places that are rarely visited by ordinary tourists. Order quickly now!

Inclusions: Air-conditioned vehicle, Parking Fees, Fuel surcharge, Driver, Toll fee, Tour guide fee

Exclusions: Gratuities, Meal for the tour guide, Entrance fees of the tourist attractions for the customer and the tour guide

Reviewed By lorrainechallenor

The tour guide was not needed if we were given a map of the theme park. I was looking forward to looking at the Winery but oh what a disappointment, Just a few empty barrels and at the end of the short walk through the walk way to the wine bar. No free samples and certainly did not have a french feel with a picture of St Marks Square Italy. Would have liked to look around the gardens but was hurried to the next cable car to the the top to the theme park not impressed. I had high hopes for this trip but felt let down., More toilet stops on the way there would have been good due to medication I struggled. More for families. Disney land and still building work being carried out. Would advise not to go but go to and spend more time at Hue, I did like the views on the cable cars going up and down.

8. [Private] Seoul Hypelife Land Tour

Korina Tour

If you like KPop and KDrama, you will definitely see how fashionable the Korean people are. Interested in exploring South Korea especially in the Korean fashion section and hottest places for young people? Come join this Seoul Hypelife Tour right now! You will be taken to a shopping center that is popular with Seoul students. Located in a university area such as Ewha University, Hongik University, Konkuk University, you will find lots of cute and beautiful Korean style clothes, dresses, pants, shoes that will make you want to buy them all. Common Ground is a place to take pictures of many people - and of course to eat or hang out (because of there are so many cafes here). It will be visited on this tour. A private English speaking tour guide will accompany your trip to these hits places!

Inclusions: Entrance fees for customers and the tour guide, Tour guide fee, Public transportation (T-money will be loaned)

Exclusions: Gratuities, Meal for the tour guide

Reviewed By lorrainechallenor

The tour guide was not needed if we were given a map of the theme park. I was looking forward to looking at the Winery but oh what a disappointment, Just a few empty barrels and at the end of the short walk through the walk way to the wine bar. No free samples and certainly did not have a french feel with a picture of St Marks Square Italy. Would have liked to look around the gardens but was hurried to the next cable car to the the top to the theme park not impressed. I had high hopes for this trip but felt let down., More toilet stops on the way there would have been good due to medication I struggled. More for families. Disney land and still building work being carried out. Would advise not to go but go to and spend more time at Hue, I did like the views on the cable cars going up and down.

9. [Private] Half Day Korean Halal Tour - Guide Only

Seoul, South Korea Korina Tour

These days, South Korea is one of the first choices to visit as a country to spend the holiday. A lot of tourists from all over the world come to this country, there are several reasons why they choose South Korea. The main reason may be because of Korean dramas, K-Pop, but there are also some who want to enjoy the nature and daily life of this country. So many Muslim tourists are visiting this country every year. Since, Muslim are minority in this country, there are only few places which are Muslim-friendly. This Korean Halal Tour will accompany you to some places which are Muslim-friendly and let you to eat Korean halal food. If you want to try praying in a Korean mosque, there is this big mosque in Itaewon that you will visit. An English speaking guide will explain each place for you. Get ready to join this halal tour!

Inclusions: English Speaking Guide

Exclusions: Transportation, Entrance fees, Meal, Accomodation, The guide's fees for above exclusions

Reviewed By lorrainechallenor

The tour guide was not needed if we were given a map of the theme park. I was looking forward to looking at the Winery but oh what a disappointment, Just a few empty barrels and at the end of the short walk through the walk way to the wine bar. No free samples and certainly did not have a french feel with a picture of St Marks Square Italy. Would have liked to look around the gardens but was hurried to the next cable car to the the top to the theme park not impressed. I had high hopes for this trip but felt let down., More toilet stops on the way there would have been good due to medication I struggled. More for families. Disney land and still building work being carried out. Would advise not to go but go to and spend more time at Hue, I did like the views on the cable cars going up and down.

10. [Private] Customizable Tour in Seoul (Guide Only)

Korina Tour

People from all over the world now often choose South Korea as a vacation spot, many people want to go to Korea because they want to just take pictures in places that are used for shooting dramas, or going to their favorite K-Pop group concerts, and other entertainment destinations. However, there are also people who want to spend holidays by only visiting various tourist attractions in South Korea, especially in Seoul. No need to worry if you don't know Korean, because we are now providing English language guide products in Korea! An English speaking guide will accompany you to go wherever you want, such as Lotte World, Seoul Palaces, N Seoul Tower, and many more. With detailed and very helpful explanations, this product is highly recommended for you. What are you waiting for, order today!

Inclusions: English speaking guide fee

Exclusions: Transportation fee, Entrance fee, Meal fee, Above fees for the guide

Reviewed By lorrainechallenor

The tour guide was not needed if we were given a map of the theme park. I was looking forward to looking at the Winery but oh what a disappointment, Just a few empty barrels and at the end of the short walk through the walk way to the wine bar. No free samples and certainly did not have a french feel with a picture of St Marks Square Italy. Would have liked to look around the gardens but was hurried to the next cable car to the the top to the theme park not impressed. I had high hopes for this trip but felt let down., More toilet stops on the way there would have been good due to medication I struggled. More for families. Disney land and still building work being carried out. Would advise not to go but go to and spend more time at Hue, I did like the views on the cable cars going up and down.

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