Campina Grande (Portuguese "Great Plain") is the second most populous Brazilian city in the State of Paraíba after João Pessoa, the capital. It is considered to be the most important city of the Northeastern Brazilian subregion called agreste. It is considered one of the main industrial, technological and educational centers in the northeastern region of Brazil. The city was officially founded in 1864. Campina Grande also has a large cultural agenda, including the world's largest Saint John's Festival (called O Maior São João do Mundo), which takes place during the entire month of June.
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Home to the greatest Sao Joao (St John) festival in the world, Campina Grande welcomes up to a million visitors every June, who flock to the city to celebrate with thirty nights of traditional festivities. Featuring more than 300 folkloric groups, over 700 hours of forro dancing, numerous firework displays, and even a picturesque train journey to transport you to and from the town — there’s no better place to get an authentic taste of rural Brazilian celebrations!
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