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Herzliya (/hɜːrtsəˈliːjə/; Hebrew: הֶרְצֵלִיָּה‬ [hɛʁtsɛliˈja]; Arabic: هرتسيليا‎ [hɪrtsiːlja]) is an affluent city in the central coast of Israel, at the Northern part of the Tel Aviv District known for its robust start-up and entrepreneurial culture. In 2016 it had a population of 93,116. Named after Theodor Herzl, the founder of modern Zionism, Herzliya covers an area of 21.6 square kilometres (8.3 sq mi). At its western municipal boundaries is Herzliya Pituah, one of Israel's most affluent neighborhoods and home to numerous Embassies, as well as prominent Israeli business people.