A city looking to the future yet rooted in the past, Seoul is a vivacious and energetic place that’s shining brighter than ever. Whether you're shopping, partaking in culture, eating great food, or reliving history, Seoul’s many facets appeal to all tastes and preferences. Its wide ranging neighborhoods, from the winding alleys through ornate traditional Korean homes in Samcheongdong, to the blinding neon lights reflecting off the skyscrapers of Gangnam, showcase just how multi-layered and varied the city is. It’s easy to see why so many visitors become hooked after experiencing the charms of Seoul.
While only 60 years ago South Korea was considered a developing country, it’s now one of Asia’s economic and cultural leaders. Super-chic Seoul combines modernism with ancient history; coastal Busan serves up rugged beach spots; and Jeju Island wows with volcanic landscapes and towering mountains.
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