10 Cultural Tours in Sao Paulo That You Shouldn't Miss

May 2, 2022 Vergie Nakamoto

The largest city in South America, Sao Paulo’s cuisine and art is as multinational as its diverse population of 10 million. With the restaurants of the Jardins district serving every food imaginable to diners from around the world, you wouldn’t be out of place going to Sao Paulo just for the dining. But you’d be missing out on world-class museums, diverse and vibrant neighborhood tours, and crazy-good shopping.
Restaurants in Sao Paulo

1. Sao Paulo Private City Night Tour

Around SP
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5.0 based on 5 reviews

Experience the exciting nightlife of São Paulo with an expert local guide who will reveal the best venues! Sip a cocktail in the stylish Skye Bar or throw back a few beers with the locals at Bar Brahma, a classic nightclub. Whether you’re taking in sweeping city views atop the Unique Hotel or listening to live music from a bar stool downtown, you’ll get a taste of the nightlife so characteristic of São Paulo. Your tour includes round-trip transport by private vehicle and a private guide who can help you with any language barriers as you order drinks and mingle with locals.

Inclusions: Driver/guide, Hotel pickup and drop-off (selected hotels only), Private tour

Exclusions: Food and drinks, Gratuities

Reviewed By Animesh B

Everything was a s described. We had an enjoyable time. My only suggestion for the operators is that for this price you could include at least a couple of drinks and a snack on the beach.

2. Bixiga Walking Tour

Shopping Cidade São Paulo, Av. Paulista, 1230 - Bela Vista, São Paulo - SP, 01310-100, Brazil Italiano em São Paulo
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5.0 based on 7 reviews

Cultural and relaxed walk through the most creative neighborhood in São Paulo. Let's get to know curiosities and history of Bela Vista, share tips about Italy and discover part of the material and immaterial heritage of the most multicultural city in the Americas. This tour can be done both during the day and at night ... If it is done at night, the focus will be on a musical experience to enjoy a beautiful Samba! Both day and night gastronomic experiences will be part of the tour.

Inclusions: Licensed face-to-face guide

Exclusions: Snacks

Reviewed By A331KSkatieg

Brilliant guide, Rocco really knew his stuff and I had a wonderful time in Sao Paolo - thoroughly recommend if you want the best guide in the city! I featured him in my article in Virgin Atlantic's in-flight magazine as one of the top tour guides.

3. 4-hour Sum-up Private Tour Of São Paulo Including Its Major Attractions

Gregtur Tourism
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5.0 based on 23 reviews

Customize your perfect day of sightseeing taking a guided private tour to visit São Paulo’s major tourist attractions and having an overview of it.
This tour is designed to be totally flexible featuring a broad range of possible sights to see, activities to do or topics to explore based on your preferences and willingness. You can either follow our suggested itinerary presented in a sequential order or just select specific sights focusing more on culture, history, social-economic aspects, architecture, street art, local crafts and design, fashion, photograph, business, sports, LGBTQ culture, religion, shopping, gastronomy, art, other topics or a little bit of everything. Our guide should be at your disposal. Stop at sights to explore in the company of the guide who will escort you in your tour expedition, providing an interpreting service along the way. 
No matter where you are within the city of São Paulo, the guide picks you up with the suitable vehicle wherever you are.  

Inclusions: Transport by fully-equipped vehicle., Professional / licensed private tour guide., Private driver for groups bigger than six (6) people. Otherwise, the guide drives the vehicle him / herself., VAT, all taxes, handling charges, parking fees during stops., Hotel pickup and drop-off. (Within São Paulo)

Exclusions: Entrance fees, although the tour is not aimed to get into museums and sights that charge admission fees., Food and drinks., Gratuities (optional)

Reviewed By meganbI2139KN

Denis was a great tour guide. He was kind and customized the tour to our interests. We saw all the highlights of the city and had a great day! We would recommend this tour!

4. São Paulo Bustling Nightlife & Hottest Touristic Points – 5-hour Private Tour

Gregtur Tourism
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5.0 based on 4 reviews

Have a night out combining São Paulo bustling nightlife areas with some of the major touristic sights in the city that never sleeps. Take advantage of the one-on-one experience of our private night tour to create your own tour while the guide offers practical tips about where to go and what to do. Visit the bohemian area of Vila Madalena which is the most buzzing area in town. It's arguably the most colorful area to drink, dance and mix with like-minded party-lovers. Catch sights and culture visiting the quirky area of Augusta St filled with bars and clubs. Have a drink at the SKYE bar on the rooftop of Unique hotel while boast the city from its observation deck. Discover just how beautiful São Paulo is walking through the coolest touristic area, Paulista avenue. Finish at MAC museum that has an open-air 360° viewpoint that visitors can see the infiniteness of São Paulo.  Meet new people in an energetic and mostly friendly atmosphere, have fun and make memories.

Inclusions: Transport by fully-equipped vehicle., Professional / licensed private tour guide., Private driver for groups bigger than six (6) people. Otherwise, the guide drives the vehicle him / herself., VAT, all taxes, handling charges, parking fees during stops, airport Greet & Meet service., Hotel / airport pickup and drop-off. (Within São Paulo and its greater area limits)

Exclusions: Entrance fees., Food and drinks., Gratuities (optional)

Reviewed By meganbI2139KN

Denis was a great tour guide. He was kind and customized the tour to our interests. We saw all the highlights of the city and had a great day! We would recommend this tour!

5. Private Favela Tour in Sao Paulo - Artsy Paraisopolis

Renato Crestincov
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5.0 based on 1 reviews

Paraisópolis is the second largest favela in the city of São Paulo, with approximately a hundred thousand inhabitants. The artsy favela tour offers a unique contact with the people from the community accompanied by a person of the union of locals to guarantee our security and answer all the questions the visitor might have about the life in the favela as well as its history. You will experience the authentic favela lifestyle and be inspired by the social projects led by strong and resilient local residents who are making a difference in the life of the future generations. You will also visit a few local artists, such as Estevao, also known as "The Brazilian Gaudi"; and Berbela, who both have found a way to create beauty in such a chaotic environment, spreading hope for better days among the people from the community, and attracting visitors from all over the world to see the creations with their own eyes.

Inclusions: Private transportation, Air-conditioned vehicle

Exclusions: Union of residents charge 250 BRL person to be paid locally - not included in the price of the tour

Reviewed By Jene1111

We had several hours to kill at the airport before our connnecting flight. Our guide picked us up at the airport. His English was very good. He was very knowledgeable and friendly. We enjoyed all of the interesting details he gave us of the history of the city. We were a little nervous about getting in a car with a complete stranger, but after we met him we felt completely at ease.

6. Jewish Tour Combined With A Panoramic Sightseeing Of São Paulo – Private Tour

Gregtur Tourism
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5.0 based on 1 reviews

For those who are from the jewish community or are interested in its culture and history, take a private guided tour going through the most significant Jewish related sites in the city of São Paulo in the company of a Jewish Hebrew, English or Spanish speaking local tour guide. This tour is designed to combine visits to the Jewish sites with a panoramic sightseeing passing by the major Sao Paulo’s sights. São Paulo is home to half of the Jewish community living in Brazil. It has synagogues, kosher restaurants, Jewish-oriented hotels and cultural centers. Explore some of the most historically city areas such as “Higienópolis” and “Bom Retiro” that are those where Jewish groups mostly settled down along the late 19th-century and first half of 20th-century fleeing from wars and religious persecution.   Come to know what it’s like to live as a Jew in São Paulo, learn about its huge importance to the formation of Brazil and who are the most prominent Brazilian Jewish personalities.

Inclusions: Transport by fully-equipped vehicle., Professional / licensed private tour guide., Private driver for groups bigger than six (6) people. Otherwise, the guide drives the vehicle him / herself., VAT, all taxes, handling charges, parking fees during stops, airport Greet & Meet service., Hotel / airport pickup and drop-off. (Within São Paulo and its greater area limits)

Exclusions: Entrance fees., Food and drinks., Gratuities (optional)

Reviewed By meganbI2139KN

Denis was a great tour guide. He was kind and customized the tour to our interests. We saw all the highlights of the city and had a great day! We would recommend this tour!

7. Private Tour: Native Indigenous Tribe In São Paulo – Culture, Customs, Dances

Gregtur Tourism
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5.0 based on 1 reviews

We invite you to take a journey to be introduced to the visitor-friendly tribe of Tenondê Porã who are eager to show their culture, customs, colorful gatherings & dances. In the southern end of São Paulo in a 1:30h drive, live in a demarcated area 1.2 thous Guarani Native Indians who preserve many of their ancient traditions and speak their own language also called “Guarani”. Subsistence agriculture is practiced, which provides daily food. There are cassava, beans, corn, banana, tangerine, orange and mango. Unlike tribes from remote north of Brazil that have greater visibility, urban Indians often struggle to be seen and heard due to the proximity to the largest urban areas in the country, but despite the hardships they graciously allow guests to have a rare glimpse into their life and culture. The highlight of your visit will most likely be meeting and interacting with the Guarani people. Offer them respect and dignity and they’ll reward you in return with great experiences.

Inclusions: Transport by fully-equipped vehicle., Professional / licensed private tour guide., Private driver for groups bigger than six (6) people. Otherwise, the guide drives the vehicle him / herself., VAT, all taxes, tolls, handling charges, parking fees during stops and airport Greet & Meet service., Hotel / airport pickup and drop-off. (Within São Paulo and its greater area limits), Entrance fees and admission fees., Lunch at the village & drinks for visitors are included.

Exclusions: Gratuities (optional)

Reviewed By meganbI2139KN

Denis was a great tour guide. He was kind and customized the tour to our interests. We saw all the highlights of the city and had a great day! We would recommend this tour!

8. Guarani Tribe Experience: living in indigenous villages in São Paulo

Italiano em São Paulo
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5.0 based on 9 reviews

The main objective of #guaranitribeexperience is to provide the possibility of expanding their awareness and getting to know a little more deeply the vision and reality of these people, to adopt a lifestyle more connected with the universe, nature, simplicity and collaboration Natural and original experience in indigenous tribes that live, resist and live in two regions other than Sp: Capivari Monos Environmental Protection Area (1) and Jaraguá State Park (2). We can visit one of these 2 regions according to the preference of the group and availability of the indigenous people. Goals: Evolve and become even better people Know the plantations and ancestral knowledge related to agriculture, food, music and crafts Meditating in the middle of the forest Getting to know the schools in the villages Our entry into the village will support the Guarani by contributing financially to community projects Bathe in the river (tour 1) or see a breathtaking view of São Paulo (tour 2)

Inclusions: Air-conditioned vehicle, Snacks, Bottled water

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Reviewed By A331KSkatieg

Brilliant guide, Rocco really knew his stuff and I had a wonderful time in Sao Paolo - thoroughly recommend if you want the best guide in the city! I featured him in my article in Virgin Atlantic's in-flight magazine as one of the top tour guides.

9. São Paulo Private City Tour

Salt&City Tours
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4.9 based on 39 reviews

This 4 hour private and exclusive city tour of São Paulo is suitable if you are in lay-over or taking a break from your hotel opting for an overview of the main attractions from São Paulo City.  Enjoy sightseeing by executive car or van with a knowledgeable and Licensed tour guide. Take a brief walk through downtown São Paulo and view city landmarks like Pacaembu stadium, Paulista Avenue, Ibirapuera Park, Sé Cathedral square, Pateo do Collegio Luz Station and more. This tour includes hotel pick-up and drop-off (São Paulo Metropolitan area) and pickup and drop-off to  São Paulo Major Airports: Guarulhos International airport  GRU or Airport from São Paulo - Congonhas CGH.

Inclusions: All taxes, fees and handling charges, Local taxes, Professional guide, Driver/guide, Hotel pick-up and drop-off, Private tour, Transport by private vehicle

Exclusions: Food and drinks, Port cruise terminal pick-up or drop-off

Reviewed By ggirar

I would like to thank my Guide (Mauro) for his flexibility, patience and knowledgeable explanations. Both Guaruya and Santos are worthwhile visiting from São-Paulo as the trip is not too long. Salt&City Tours Boss (Felipe) was very helpful while booking my trip, he adapted to my needs and tailored my tour consequently.

10. Explore the historic center on foot!

Municipal Theatre of São Paulo, Praça Ramos de Azevedo, s/n - República, São Paulo - SP, 01037-010, Brazil Emily Borges de Medeiros
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4.9 based on 10 reviews

Are you going to visit the city of São Paulo or the same in the city and want to have a historical, architectural and cultural enrichment in your luggage? What is downtown São Paulo? It houses in its very rich. About the coffee period, its influence on culture, including an influence on architecture! In addition, you can subscribe to the photos that improve your eyes could capture!

Inclusions: You can subscribe to the photos

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